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Joe Vivacqua

Vice President of Sales, Mattel

Joe Vivacqua has worked for Mattel as the Vice President of Sales for the past 20 years. He has been with the company for over 30 years, starting out as a Sales manager, promoted to Director, Sr. Director and then VP.

Joe is recognized for being an exceptional leader in the Sales department. He has managed sales, and worked closely with customer strategy, replenishment analysts, customer marketing, space planning, forecasting, sales administration and customer service. He is also a mentor to many key employees in Sales and Marketing Over his many years, he has led Mattel’s consumer products and entertainment brands to record levels of growth within the Toy Business. Joe has been awarded Sales Executive of the year 4 times. He has also received many Vendor of the Year awards from customers, i.e. Walmart, Kohls, Meijer, etc.


On a personal level, Joe is married with 2 children and one grandson. He received a degree in Civil Engineering from Youngstown State University in Ohio. Along with his many corporate awards, he has also been awarded the Brotherhood Man of the Year from his local Knights of Columbus. oe hosts a yearly golf charity event with the proceeds benefiting The Beatitude House, a shelter for victims of domestic violence.

Lindsey Frick

Mechanical Engineer,

Lindsey Frick is the engineering lead of Shockstrip, having designed the device from concept to today's design. Now she focuses on design improvements as helmets start changing design to incorporate the strips. 


The problem she is most excited to solve with Shockstrip is the concussion myths that helmets are not one of the main causes. She believes Shockstrip will revolutionize how third-party devices help rewire traditional equipment into safer, noise-reducing assemblies. This transition will give the player the power to make their equipment safer despite outdated helmet or league restrictions.

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