Joe Vivacqua

Vice President of Sales, Mattel

Joe Vivacqua has worked for Mattel as the Vice President of Sales for the past 20 years. He has been with the company for over 30 years, starting out as a Sales manager, promoted to Director, Sr. Director and then VP.

Joe is recognized for being an exceptional leader in the Sales department. He has managed sales, and worked closely with customer strategy, replenishment analysts, customer marketing, space planning, forecasting, sales administration and customer service. He is also a mentor to many key employees in Sales and Marketing Over his many years, he has led Mattel’s consumer products and entertainment brands to record levels of growth within the Toy Business. Joe has been awarded Sales Executive of the year 4 times. He has also received many Vendor of the Year awards from customers, i.e. Walmart, Kohls, Meijer, etc.


On a personal level, Joe is married with 2 children and one grandson. He received a degree in Civil Engineering from Youngstown State University in Ohio. Along with his many corporate awards, he has also been awarded the Brotherhood Man of the Year from his local Knights of Columbus. oe hosts a yearly golf charity event with the proceeds benefiting The Beatitude House, a shelter for victims of domestic violence.

Lindsey Frick

Mechanical Engineer,

Lindsey Frick is the engineering lead of Shockstrip, having designed the device from concept to today's design. Now she focuses on design improvements as helmets start changing design to incorporate the strips. 


The problem she is most excited to solve with Shockstrip is the concussion myths that helmets are not one of the main causes. She believes Shockstrip will revolutionize how third-party devices help rewire traditional equipment into safer, noise-reducing assemblies. This transition will give the player the power to make their equipment safer despite outdated helmet or league restrictions.

DISCLAIMER: Shockstrip does not represent that the use of our external helmet strips will eliminate all risk from serious head, brain or neck injuries a player might receive while participating in any sport. It is the responsibility of the user to determine whether conditions are safe for physical exertion and to avoid helmet-to-helmet collisions and other serious blows to the head. Shockstrip®, Inc., assumes no responsibility for any injury suffered while using our products. 

1) No helmet pad can prevent or eliminate the risk of concussions or other serious head injuries while playing sports;

2) Scientists have also not reached agreement on how the results of impact absorption tests relate to concussions.

3) No conclusions about a reduction of risk or severity of concussive injury should be drawn from impact absorption tests.